Why I do this work
Every founder I've worked with has the same fear: that the faster the business grows, the less anyone actually understands the numbers behind it. That's the problem I've spent the last ten-plus years solving — as Head of Accounting & Finance, building out ERP implementations, and advising leadership teams across the US, UK, Middle East, and West/North Africa.
"The faster a business grows, the more it needs someone who actually understands the numbers behind it."
The work itself hasn't really changed over that time: get the numbers right, make them legible, make sure they hold up under real scrutiny. What's changed is who I do it for — increasingly the fast-moving, subscription-driven SaaS and services companies that most traditional finance practices were never built to serve well.
Accuracy · Collaboration · Integrity · Efficiency · Problem-solving · Continuous improvement